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INTRANET
THE COMPANY BRAND
ELEVATOR PITCH
"The Story Engineers - That's what we do. That's what we've always done. And now we have a name that says it."
"The Story Engineers design and deliver live experiences from first idea to final experience — in museums, brand spaces, entertainment venues, and major events."
The link below outlines our updated tone of voice guidelines for Gemini.
INTRODUCTION
Our identity represents the intersection of precision engineering and powerful storytelling. We translate rational technical solutions into emotional audience experiences, a process we call ‘engineered stories’.
These guidelines ensure our message remains consistent, cohesive and recognisable as we continue to enable big ideas.
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BRAND FONTS
Our typefaces are essential to our brand identity. Use Shentox SemiBold (Caps) for strong, impactful headlines and Karla Regular for all body copy.
Aldrich (headings) and Verdana (body copy) serve as our technical fallbacks for CAD and HTML.
Installing Fonts:
1. Download the Aldrich, Karla, and Shentox font families.
2. Open Font Book on your Computer.
3. Select File > Add Fonts.
4. Open the relevant folders to complete the automatic installation.
BRAND LOGOS
Our primary logo should be used in most situations to ensure a consistent and powerful brand presence.
For specific applications (such as narrow layouts, greyscale reproduction, or transitional logo versions) and to find and download the specific logo files, please consult the Brand Toolkit:
REBRANDED ITEMS & TEAM UNIFORM
Our new identity is reflected across all our physical and digital assets, from updated team uniforms and van graphics to bespoke signage. We’ve also introduced a suite of LinkedIn banners, giving every member of our team the opportunity to choose the imagery they feel best represents our work.
REBRAND ASSETS
For full details on our new identity, please consult the Brand section of the Intranet. There, you can download the latest Brand Toolkit and access the folder containing our new logo files.
To update your LinkedIn profile and email signature, use the links below to access our suite of branded banners and profile assets.